Marketing

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Business Source Complete [?]

Over 3,600 scholarly business journals available in full-text; indexes & abstracts available for an additional 850 business journals. Covers the subject areas of management, economics, finance, accounting, international business, and marketing. It also includes other sources of full-text information such as country economic reports and detailed company profiles for 10,000 of the world's largest companies through Datamonitor.

Business & Industry [?]

A good source for difficult-to-find business information--especially international marketing information, trade journal articles, and business statistics-- it covers all industries and is international in scope. B&I draws content from over 1000 trade and industry publications, regional, national and international newspapers, business dailies and newsletters. Most articles are available as full-text.

Global Market Information Database [?]

Contains more than 4,500 US and international full-text market research reports, offering in-depth strategic analysis for consumer, industrial and service sectors. It also has statistics on consumer market size data for over 300 product categories across 52 counties.

Gartner Research [?]

Business and technology market research reports in the IT sector. Special features include Hype Cycles and Magic Quadrants.

Hoover's Online [?]

Includes information on over 12 million US and international companies. In-depth data on 40,000 companies includes company histories, key executives, products/operations, subsidiaries/affiliates, industry information, competitors, news, financial data and ratios, and SEC filings.

IBIS World [?]

Full-text industrial market research reports. Over 700 reports are available in areas including mining, construction, wholesale and retail distribution, manufacturing, agriculture, transportation, education, financial services, arts, entertainment, accommodations and food service, etc.

LexisNexis Business [?]

Includes full-text of selected business newspapers, magazines, journals, wires, and transcripts from around the world. Industry trade journals and accounting literature are also available full-text. Other subsections include company profiles from Hoovers and S&P, and company financial reports from Disclosure. SEC filings such as 10-ks and annual reports are also available, as well as company directory information.

MarketLine (Datamonitor) [?]

Full-text research reports on 10,000 companies in the US and internationally, as well as 2,000 industry reports and 50 in-depth country reports. It also includes a news and comment section with a two year archive of relevant articles.

Mergent Online [?]

Provides in-depth financial data on 15,000 US and 20,000 international publicly held companies. Information provided for each company includes a business description, history, company financials, property, subsidiaries, officers and directors, long-term debt and capital stock data. Financial data for the last 15 years is available as well as the latest 5-10 years of annual reports.

Wall Street Journal [?]

Full-text articles from the Wall Street Journal through the Factiva database. The Wall Street Journal is the financial newspaper of record, offering in-depth coverage of national and international finance as well as first rate coverage of hard news.

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